SPECIAL 50TH ANNIVERSARY SWEATSHIRT EDITION BY ROBBIE & AYDA WILLIAMS


Unique – the premium double face knitwear

The iconic logo sweatshirts

Discover the styles for men

Iconic Strawberry – the boxer shorts with the famous MARC O’POLO strawberry as an allover print.

“A confident man wears pink.” – Robbie Williams

For MARC O'POLO, Robbie Williams embodies the Follow Your Nature brand philosophy and the current spirit of the time like no other. Robbie's drive to remain faithful to himself perfectly reflects the spirit of MARC O'POLO. How great that the 1990s are experiencing such a great revival – after all, who represents this decade better than Robbie Williams? Also in trend: the logo sweater. Statement sweaters are deep rooted in the history of the brand that MARC O'POLO is well-known and popular for. The MARC O'POLO logo sweaters, which were already very popular with Robbie back then, were too. And the colour pink, which plays an important role in the Capsule collection, is not just “in” – Robbie is also a big fan of it.

“I CHOOSE COMFORT OVER FASHION A LOT OF THE TIME.” – Robbie and Ayda Williams at the 2017 campaign photoshoot, photographed by Peter Lindbergh.

The iconic pieces

Logo sweater made with ultra-soft, high-quality double face knitting. A high-quality cotton-stretch mix with the casual look of sweat jersey and the special feeling of elegant knitwear. With an exclusive autograph embroidery by Robbie Williams. Highlight of the women's collection: Special styles with selected song titles.

At home with Robbie

For the first design session, Robbie Williams invited the MARC O'POLO team to his home, where his authentic and natural character was on show from the outset. The ideas simply just flowed out of him in a relaxed atmosphere. The first suggestion? An oversized logo that stretches across the sweater and that connects the spirit of today with Robbie's memories of the first MARC O'POLO logo sweater.