Marc O’Polo is a modern casual brand in the premium lifestyle segment with fashion made of mainly natural fabrics. The keywords “Natural”, “Simplicity”, “Quality”, “Personality” and “Innovation” reflect the values of the company and the collection. The Fall / Winter 2010 / 11 Collection strongly relates to the roots and the typical characteristics of the premium casual brand again: classic looks, tradition and real values. New signature fragrances have been available since March 2010 that represent the concept of Marc O’Polo Fragrance as an Eau de Toilette for men and women and also a shower gel, body lotion, deodorant and aftershave. Marc O’Polo stays true to its philosophy: Both fragrances are very individual and made of natural ingredients while showing “The simple beauty of life” - Marc O’Polo Fragrance.