CALCULATE. REDUCE. OFFSET.
As we work towards climate neutrality by 2025, we are pursuing a three-pronged strategy of calculating, reducing and offsetting emissions. It is important to note the order in which we go about this. First, we ascertain all our emissions data with the help of ClimatePartner, then we come up with a plan of how and where we can eliminate emissions entirely, and where reductions can be made. This applies to both our products and their supply chain and to the rest of the company, such as staff travel or electricity consumption at our stores. Only the remaining, unavoidable emissions are offset via climate protection projects such as reforestation.